Amogh Srivastava
Based in Dubai & India
yo waddup?


















Led visual design and systems for MENA's largest food and grocery delivery platform. 2M+ daily sessions rely on the design foundations I shaped
Developed research flash cards



Marsh plugin in action
Setup our icon family and contributed to over 100+ system and product icons.
Led the new dirham symbol update in the UAE market
App icon work for Ramadan

Setup various architectures for our system, such as tokens for enabling white labeling in the design system

Designed tote bags


Designed more company merch
About
I'm a systems-minded product designer who loves untangling large, ambiguous problems. My favorite kind of challenge is taking complex architectural dynamics and breaking them down into clear, manageable slices that are simple to understand and deploy.
A big part of my work is about empowering the people around me. I spend a lot of time bridging the gap between design and engineering—organizing what we know into a shared language so that building scalable products feels intuitive, rather than like a struggle.
When my laptop is closed, I'm usually planning meals with friends, catching up with family, or deliberately taking a new route just to see where it leads. I'm also a relentless tinkerer at home, whether I'm building projects with an Arduino or fixing whatever tech inevitably broke that day at home.
Ultimately, I believe good systems don't restrict creativity. They enable it with guard railing the best experiences. A great system acts as a force multiplier, supporting an org's goals while bringing out the very best in both product and engineering.
Visual experiment for a food app for millennials inspired by Dropbox's aesthetic.
The app targets millennials who love cooking and experimenting with food. The design direction was inspired by Dropbox's rebrand so my first step was to find their brand guide, marketing materials and of course, their apps on iOS and browser.



Background
- 2021 - Presenttalabat (Delivery Hero)Sr Product Designer
Scaling the Marshmallow Design System across 12 squads. Built 200+ components, automated Figma workflows, and own the design-to-code architecture
- 2020 - 2021Red Blue Blur IdeasAssociate UX/UI Designer
Delivered digital transformations for RTA, DHA, and Emirates NBD. Built design kits that closed the gap between government requirements and clean UX
- 2020YeepeeyUI/UX Intern
Owned the end-to-end redesign of iOS and Android apps. Built the startup’s initial design system from scratch to support rapid scaling and growth
- 2018Heriot Watt UniversityResident Designer
Served as Resident Designer, managing end-to-end branding and digital assets for university-wide clubs and internal societies















